Our corporate partners

The Royal Countryside Fund partners with organisations that share our vision of a confident, thriving and sustainable agricultural sector, fit to support future generations

We are incredibly grateful to have a portfolio of dedicated and generous corporate partners, all of whom have a direct connection to, and passion for, the British countryside and farming communities.

Why partner with The Royal Countryside Fund?

A partnership with the RCF demonstrates a brand’s awareness of the challenges facing our countryside, and exemplifies a commitment to improving the lives of those living and working in rural Britain.

Find out about sponsorship opportunities

The Royal Countryside Fund brings together a group of like-minded business leaders whose companies all have a special connection to the British countryside and who understand its importance.

HM King Charles III while he was The Prince of Wales at the launch of his Countryside Fund in 2010

There are many ways companies can partner with the RCF to deliver mutual benefits for both organisations, including logo licensing, employee fundraising, event sponsorship or support of a specific programme or workstream.

Our corporate partners


Aldi currently sponsor two groups within the Farm Resilience Programme, and our Opening the Gate programme, an exciting new programme of work focusing on young people and new entrants.This series of virtual workshops breaks down some of the industry’s barriers to entry, and aims to help those from non-farming backgrounds take up agriculture. 

Berry Bros. & Rudd

We were delighted to welcome Berry Bros. & Rudd into the PCF family in 2020. They currently contribute 10% of profits from sales of The King’s Ginger Liqueur, and have already hosted several successful fundraising events for the RCF, including our annual Journal launch event.


Booths are long-term supporters of the RCF and use our logo on several products in their stores. Alongside logo licensing, they currently sell a special edition tea to mark the 10th anniversary of our partnership.

Forest Holidays

Together, Forest Holidays and the RCF created the Rural Start-Up Fund, an initiative to support new rural businesses through grant funding and mentoring support. Now in its third year, the scheme has provided funding and mentorship support to seven rural start-ups across the UK.
Read more about our winners here. 

Halcyon Days

Luxury giftmaker Halcyon Days have recently partnered with the RCF through their new Celebration of the Natural World collection, commemorating the Coronation of HM The King. Throughout the summer, a percentage of proceeds from the sale of select items will be contributed to the RCF. 

Le Chameau

 Since first supporting us in 2021, prestigious bookmaker Le Chameau has raised over £44,000 for the RCF through “The Imperfects” campaign, in which they contribute 10% from the sale of boots with minor faults.

McDonald's UK & Ireland

McDonald’s UK & Ireland are working with the RCF to support farm businesses and ensure they are prepared for forthcoming changes in the industry. The programme, named Ready for Change, equips farm businesses with the tools to adapt their activities and make informed decisions about their businesses for the future.

Building on our previous publication A-Zero: A farmer’s guide to breaking free from environmental jargon, in 2022, McDonald’s and the RCF introduced The Great Grazing Guide in response to the high increase in input costs, notably fertiliser prices, that the UK farming industry has experienced. Read the guide here. 


In addition to sponsoring two groups a year within our Farm Resilience Programme, Morrisons sponsors our Carbon Clarity programme, a series of group workshops and one-to-one support for farmers seeking to reduce their carbon output and increase carbon capture. Learn more about it here.


Musto logo

 One of the RCF’s oldest supporters, Musto has been a corporate partner since 2011 and since then has contributed in various capacities. Currently, they provide an annual contribution via the proceeds from the sales of their Autumn and Winter collections— and supply the RCF team with their excellent clothing! 

Saputo Dairy

Saputo Dairy has been one of our largest corporate partners, contributing over £1 million to the charity since 2010. Through their significant contributions, their support has made an impact across every aspect of our work. Since 2014, our logo has appeared on theirDavidstow cheddar and Country Life butter products. 


Waitrose are one of the founding partners of the RCF and through a generous annual contribution, have made a significant difference to our ability to help those most in need for over a decade. Since 2022, they have supported our work through our rural grants programme by sponsoring a number of projects with Farm Support Grants and Happiness Grants. 

Our corporate donors

Not all companies choose to become a corporate partner – some support our charitable work by making a one-off or regular donation. Whether you’d like to support our grants programme, projects, research, or help communities at times of crisis through our dedicated Emergency Fund, your donation will make a vital difference to the future of the British countryside.

Recent Partnerships

Le Chameau ‘Imperfects’ Initiative

Throughout the month of July, the prestigious bootmaker Le Chameau raised over £28,000 for the RCF through this programme, which contributed 10% of proceeds from the sale of boots with minor faults to the RCF.

“The RCF supports British farmers in a variety of ways, offering access to immediate, local and practical support and a path to a sustainable future. We’ve seen first -hand the support and resources that the charity provides to help the agricultural industry and are proud to have been able to contribute to allow them to continue the invaluable work they do for our farming community,” says Le Chameau Marketing Director, Georgina Kirby.

If you would like to find out more about partnership opportunities please get in touch with our Corporate Partnerships Manager, Emily.