Warburtons teams up with The Prince’s Countryside Fund

October 6, 2017

The Prince’s Countryside Fund is delighted to be partnering with Warburtons, who will be displaying the Fund’s logo on the packaging of their famous Seeded Batch loaf from mid-October 2017. The logo has been added to the packaging of both the 400g and 800g Seeded Batch, and coincides with Warburton’s latest advertising campaign.

Warburtons’ values of family, responsibility, quality, care and ambition align with the Fund’s vision of a profitable future for rural areas of the UK, producing high quality food and supporting farming families.

Warburtons Seeded Batch is the hero of Warburtons latest advertising campaign Pride and Breadjudice which has recently launched. The much-loved Seeded Batch contains a sensational combination of five seeds included linseed, millet, poppy, sunflower and sesame seeds, and is baked with its sides touching to produce a soft loaf.

Pride and Breadjudice tells the story of how Thomas and Ellen Warburton began the company 141 years ago. Thomas Warburton is played by well-known comedian Peter Kay, who falls in love with Ellen as they bond over the creation of Seeded Batch.