Up to Speed factory visit

November 23, 2021

We have partnered with New Holland Agriculture to create the Up to Speed initiative for farmers across the UK.

Now in its second year, Up to Speed offers three beneficiaries the opportunity to use a New Holland machine for an entire year.

To be considered, beneficiaries must demonstrate how the use of a New Holland machine will bring them ‘up to speed’ in their farming business.

On Friday 12th November, we were able to meet with Isobel Wright (TH telehandler winner) and James Miller (Boomer compact tractor winner) at the New Holland head office for the first time (due to previous COVID-19 restrictions). While at the head office, Isobel and James were given a VIP tour as well as an introduction to the brand and partnership.

On Saturday 13th November, the winners joined the New Holland team at the Lord Mayor’s Show. This year’s parade focused on British farmers; showcasing their role in producing sustainable food for the nation. New Hollands state-of-the-art T6 tractor and worlds first methane powered production tractor also starred in the parade and amplified the strong sense of pride for British food and farming.