Emma Bridgewater bag on sale in Waitrose to support The Prince’s Countryside Fund

Waitrose have been long term supporters of The Prince’s Countryside Fund since it was set up by HRH The Prince of Wales in 2010 to help secure a brighter future for farming families and rural communities across the UK.

Claire Saunders, Director of The Prince’s Countryside Fund says, “We’re very grateful for the continued support of Waitrose and to Emma Bridgewater for designing such a wonderful bag.

“Waitrose’s support over the past eight years has aided the Fund in delivering help to hundreds of farming families and rural communities across the UK, ensuring that our countryside continues to thrive.”

The design features Emma’s classic polka dots and comes in two summery colours, a bright and bold purple and a vibrant lime green. Also part of the range are four new fold-away pouch bags, also made from recycled plastic bottles, featuring classic Emma Bridgewater designs.

With the launch of the exclusive Emma Bridgewater designed bags, the supermarket will be reusing half a million bottles in total. Waitrose expects that a number of reusable shopping bags will be designed using the same material in the future, turning over one million plastic bottles into shopping bags.