Aldi – introducing our latest corporate partner
August 1, 2018
Aldi backs British farming with a donation to The Prince's Countryside Fund. Aldi has teamed up with The Prince’s Countryside Fund in a three-year partnership to give vital support to rural and farming communities across the UK.
The supermarket has pledged its support to the Fund’s flagship scheme, The Prince’s Farm Resilience Programme, which is designed to help family-farm businesses improve their prospects. Aldi’s donation will support upland beef and lamb family farms to improve their skills and knowledge of business management.
Fritz Walleczek, Managing Director of Corporate Responsibility at Aldi UK, said: “Supporting British farming is something we have always done at Aldi. Teaming up with The Prince’s Countryside Fund to support the vital work of its Farm Resilience Programme is a natural extension of that.
“By working directly with family-run farms across the UK, Aldi and The Prince’s Countryside Fund not only helps famers to do better business but also to safeguard the future sustainability of the British farming industry.”
Claire Saunders, Director of The Prince’s Countryside Fund said: “We are very pleased that Aldi is supporting The Prince’s Farm Resilience Programme, a sector leading initiative which helps vulnerable family farms to make the most of their business. It is terrific that Aldi are so keen to support British farming and rural communities and we are very appreciative of their backing.”
The donation is the latest example of Aldi’s commitment to supporting British farming. The supermarket was the first signatory of the NFU’s Fruit & Veg Pledge and its entire core range of fresh meat and milk is from British Red Tractor-approved farms.
On a global scale, Aldi became the first UK supermarket to team up with Farm Africa, the international development charity, in June 2016 with a three-year partnership to support young farmers in Kenya.
Thank you Aldi!
Find out more about our corporate partners here
