April 22, 2022
This Earth Day, we’re delighted that our A-Zero guide has been included in the 2022 Terra Carta Impact Report.
Last year, we partnered with McDonald’s UK and Ireland to produce A-Zero: A farmer’s guide to breaking free from environmental jargon. This innovative partnership has been recognised by HRH The Prince of Wales’s Sustainable Markets Initiative in their Terra Carta Impact Reporting as an example of best practice.
Our A-Zero guide is designed to help farmers understand and talk about climate change, and was produced in response to our research which shows that 67% of farmers think there is too much jargon used in conversations around the environment – but 90% of farmers want to engage in environmental land management schemes and do their bit to protect the countryside.
The video below shows how PCF farmers, Rupert and Fiona Arnold, have embraced environmental opportunities on their farm – and how A-Zero has helped them make the most of what’s on offer.
Rupert and Fiona Arnold farm in the Yorkshire Dales, and participated in our Farm Resilience Programme.
We rely on your donations to support rural lives and keep British farming and village communities sustainable
Subscribe to our newsletter
©2023 The Royal Countryside Fund Registered Charity No. England and Wales 1136077 and Scotland SC048055
The Royal Countryside Fund, 13th Floor, 33 Cavendish Square, London W1G 0PW
Company Limited by Guarantee No. 07240359