The Fund partners with Musto on the #OurCountryside campaign

October 26, 2017

On Wednesday October 25th The Prince’s Countryside Fund launched the #OurCountryside campaign with Musto, with a drinks reception at Musto’s London offices.

The campaign is formed by a series of short videos featuring patrons of the countryside, and is aimed at raising awareness of our partnership, and the work that the Fund does to support the future of rural areas in the UK.

The campaign showcases the views and experiences of JB Gill, Michael Owen, and Liz Earle MBE – familiar faces whose inspirational stories all lead back to their love of the British countryside.

The Fund’s ambassador JB Gill spoke at the launch, detailing how his decision to go into farming has changed his life.