Routes to Regen

Routes to Regen is a free programme led by members of the Sustainable Markets Initiative and The Royal Countryside Fund. Its aim is to simplify the often complex landscape of sustainability by providing a whole-farm approach, tailored to the needs of each farmer.   

Farmers will have access to a carefully curated menu of resources and opportunities, provided by leading food and finance businesses, to help them on their route to regenerative farming as a practical and rewarding option for their farm.

The programme also includes free on-farm advice from Ceres Rural to help identify the best sustainability options from the menu for each farm, such as: 

• • • Routes to premiums for sustainably-grown crops. 

• • • Discounts on cover crop, pollinator and specialist seed.  

• • • Opportunities to integrate livestock and organic matter into your system.

• • • Demonstration days and knowledge-sharing events. 

• • • Support to begin collecting environmental data.