Marketing advice for The Prince’s Farm Resilience Programme

September 30, 2017

On Thursday 28 September, members of The Prince’s Countryside Fund joined the Plumpton group of The Prince’s Farm Resilience Programme for a marketing workshop provided by Cows & Co, at Plumpton College.

The alumni workshop was one of the two supplementary sessions to the main part of the programme, and had been specifically requested by members of the Plumpton group. The group learnt about the basics of marketing, how to develop their brand, and ways in which collaboration could aid their profitability.

Later in the afternoon, Plumpton College hosted a celebratory tea for those who had completed The Prince’s Farm Resilience Programme. Trustee of the Fund, Elizabeth Buchanan welcomed the attendees, and certificates were handed out by the Vice Lord Lieutenant of East Sussex, Sara Stonor DL. The event served to not only congratulate those who had completed the programme, but also gave those interested in taking part over the coming year an opportunity to find out more.

Member of the Plumpton group, Fred, said: “The programme has given family farms the recognition of their commitment to countryside and the production of quality British produce. It has given me personally, with the help of the mentor and the workshops, confidence to look to the future and see great opportunities for our dairy herd and the milk it produces.”

Following the reception, attendees were invited to take part in a tour of Plumpton College’s farm, and were able to see their state of the art dairy the livestock tended to by college students.

Find out more about The Prince’s Farm Resilience Programme and how you can take part.