Limited edition jackets in partnership with TROY London

July 4, 2023

British outerwear brand TROY London have released a selection of their best-selling men and women’s Tracker Jackets, individually embroidered with The Prince’s Countryside Fund logo in support of our work to empower family farms and rural communities across the UK.

Both we and TROY London take pride in our vision that it is essential to support and protect the future of the British countryside, which forms a vital part of British heritage. For this reason, £50 from the sale of each embroidered jacket will be made as a donation to The Prince’s Countryside Fund to help us improve service provision in rural areas, support farming businesses, rural enterprises, and provide training opportunities for young people. 

The ultimate throw-on lightweight jacket, TROY’s Tracker jacket has become a consistently popular wardrobe staple that is adaptable for all seasons. The Tracker jacket is finished with contrast binding in honey gold and features monogrammed buttons, utilitarian pockets embroidered with the Prince’s Countryside Fund logo and an internal drawstring waist that gives the option for a more tailored fit. 

Renowned for their premium quality outerwear, utilising the finest local craftsmanship is integral to the ethos of TROY London and all of their garments are designed and manufactured in the UK. TROY is constantly discovering new hubs of excellence for craftsmanship across Britain and is committed to continually reviewing and improving their environmental impact, offering all guests the option to offset their carbon footprint with each purchase. 

Rosie van Cutsem, Co-Founder of TROY London said: “Lucia and I are thrilled to support The Princess Countryside Fund with this limited edition British-made summer jacket. Their work to support rural communities as well as business is vital to preserve and celebrate the way of life for so many outside of our cities. The countryside is very close to our hearts, with and Lucia and I spending our childhood years in rural Oxfordshire and now the TROY headquarters nestled in the Norfolk brecklands. We hope that this jacket will raise awareness of the charity’s important work to provide a sustainable future for families and businesses in the countryside.” 

Keith Halstead, Executive Director of The Prince’s Countryside Fund said: “We are so very pleased to be working with TROY London. The donations from the sales of the jackets will support The Prince’s Countryside Fund to continue its vital work in supporting those in farming and rural communities. 

“The PCF wishes to see a thriving countryside – a living, breathing, working place, for everyone, and together with TROY London and their customers, we can help secure a real future for rural Britain. We are incredibly grateful for the contributions which will help support those facing challenges every day.” 

Shop the limited collection here