Booths Launches Assam Tea in Support of The Prince’s Countryside Fund

September 17, 2020

Booths, the family owned food retailer has developed a blend of tea celebrate 10 years of supporting The Prince’s Countryside Fund. Booths will donate 10% of the purchase prices of their signature blend of Royal Assam Tea to the Fund.

Tea is at the very root of Booths, as in 1847, Booths founder Edwin Henry Booth started as a tea trader and travelled the world in search of fine teas and coffee to bring back to Lancashire. This expertise has been passed through generations and Booths has blended their range of tea in house for over 170 years.

The special tea celebrates 10 years of supporting The Prince’s Countryside Fund. A visit with 3rd generation hill farmers Joe and Hazel Relph at Yew Tree Farm in Borrowdale in the heart of the lakes helped inspire HRH The Prince of Wales to set up a fund to improve the quality of rural life.

Chairman Edwin Booth says, “Booths have proudly supported The Prince’s Countryside Fund from the very start of the fund 10 years ago. It seems very fitting that we commemorate our support with a special fundraising tea. Food and farming have been at the heart of Booths for well over 170 years and the array of farmers and growers form the very backbone of our business. Securing a brighter future for the countryside has never been more important.”

“There is a real need for education and insight into how products are grown, sown and produced so that we respect not only the food we eat, but place significantly greater value on the people who provide it for us.”

Pete Read has been the tea blender at Booths for 26 years, “We take tea very seriously; our blends are at the very bedrock of the Booths reputation for sourcing the finest quality food and drink.”

“We still buy some of our Assam blend from the original first tea gardens in India, established at Chabua in upper Assam in 1840, just 7 years before Booths started importing tea to Blackpool. The tea we blend in 2020 will share the same malty nose and full flavour as the original blends of EH Booth, that tradition and consistency of quality is the essence of Booths blends.

“Assam tea is a robust and rich, full flavoured black tea, it has a punch to it, nutty with malt notes, it is a perfect all-rounder, particularly if you like a strong tea with a splash of milk.”