The Menu
All the options provided by members of the Sustainable Markets Initiative and other contributors.
Financial
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Offer |
Description |
Action |
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ADM Agriculture Cover and companion crop seeds technical advice |
ADM Agriculture’s Small Seeds Team can provide growers with advice and guidance on the best and most appropriate seed mixes for meeting the requirements of the ADM regenerations programme, the needs of your farming system and the evolving requirements of government funding.
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Please email jenny.oglesby@adm.com or rosie.wray@adm.com for more information, with the email heading East of England pilot – seed advice
Alternatively growers can get in touch with their local ADM farm trader. |
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Barclays Green Loans for Business (for Barclays customers only) |
Opportunity for a green agricultural mortgage or green Barclays loan for business to help you with your journey towards net zero. Product features include discounted interest rates when you purchase or refinance eligible green assets, such as solar panels, battery storage, electric vehicles, heat pumps and agricultural technologies.
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Environment Bank |
Environment Bank can give free advice on the Biodiversity Net Gain (BNG) market to see if it’s right for you. It also offers a ‘habitat bank’ model, which works by Environment Bank taking a 30-year lease on an area of your land. Environment Bank’s ecologists can work with you to transform landscapes, rebuild ecosystems and create places for nature to thrive.
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Click here to request further details from: Barclays Agriculture Team |
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LENS Opportunity to participate in the 2026 LENS trade |
In Q3 and Q4 of 2025 we will be preparing for the next LENs trade where we will be sharing opportunities to find out more about the LENs process, and where farmers can participate with SMI partners. |
Request further details from: lens@3keel.com Eligible farmers will be presented with a menu of fundable measures, aligned with the needs of the demand partners. Farmers then select and put forward a proposal for funding- we aim to ensure that farmers receive some funding, contingent on the funding available (in 2024 over £3m was transacted in the East of England across 112 farms). Farmer applications in Q4 and Q1 2026. |
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Lloyds Banking Group Clean Growth Finance Initiative (for Lloyds, Bank of Scotland and AMC customers only) |
Arrangement fee-free term lending >£25,000 for sustainable purposes to help your farm transition to a sustainable future.Our support to agriculture includes energy efficient equipment, renewables, building improvements, water management, waste management and funding for environmental schemes. |
Click here for Clean Growth Financing Initiative
Request further details from: If you’re already a Lloyds Business customer, please speak to your Relationship Manager to find out more and reference the Routes to Regen Project. |
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Lombard Finance for Climate and Sustainable Assets |
Lombard’s asset finance provides solutions for a variety of propositions. |
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McCain Foods Pollinator Green Headland Mix seed |
Free pollinator seed to use on unplanted areas of the field, bringing benefits to both the soil and biodiversity in areas which would otherwise be left bare. |
Request further details from: James Hopwood, Director, Agriculture – Grower Relations |
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NatWest Group Green loan (for Natwest customers only) |
A green loan could help you acquire eligible business assets. A range of borrowing options from £50,001, with fixed and variable interest rate loans available. Green loans can only be used by eligible UK businesses, to support the acquisition of certain assets, such as renewable energy generation and energy storage systems, electric vehicles and renewable technology.
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Woodland Trust Discounted tree and hedge planting |
The MOREwoods scheme can provide the trees, funding and expert advice you need to achieve your tree planting goals. MOREhedges is designed to create new ecological links with woodland in the surrounding landscape. |
De-risking
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Offer |
Description |
Action |
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ADM and ADM Agriculture Opportunity to supply ADM’s regenerations programme. |
The ADM regenerations programme offers incentives to growers for completing specific regenerative agriculture actions on eligible crop fields, or for certain actions, across alternative areas of their farm in the given year.
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Please email ClimateSmartUK@adm.com Or get in touch with your local ADM farm trader and we’ll progress the offer from there. |
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Cranswick Support in the move to regenerative farming through introducing organic manure |
Cranswick are offering to add livestock and/or manure to the arable rotation in order to support businesses reach their regenerative goals whilst increasing their financial sustainability. |
Request further details from: SMI@cranswick.co.uk Offer available any time |
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McCain Foods Supply potatoes for McCain Foods and access regenerative agriculture programme |
Opportunity to grow potatoes for McCain Foods and be part of the McCain Regenerative Agriculture programme, which includes benefits such as cover crop seed grant, free soil health assessments using ABACO App and one-to-one agronomist advice. |
Request further details from: James Hopwood, Director, Agriculture – Grower Relations
Expressions of interest by September 25 July 25 – Jan 26 for 2026 crop |
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Muntons PLC Muntons Incentivised Climate Positive Malting Barley Programme |
Expansion of Muntons Climate Positive Malting Barley Programme with a premium to be paid on RA barley aligned to SBTi and SAI regenerating together KPI’s. Full details to be confirmed late summer 2025. |
Request to be added to the Expression of interest (EOI) contact list at
Please include EOI SMI Climate Positive Malt First Name Surname in the email title
All applicants to be agreed before cover crop goes in the ground. |
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North Farm Livestock Free-range pigs |
Working closely with the landowner to be of benefit to their land, our free-range pigs are often used as a ‘break crop’. The pigs ‘reset’ the land and contribute organic matter to the field and the farm more widely. We put the land right ready for you to follow us with your next crop. |
Click here for North Farm Livestock
Request further details from: contact@northfarmlivestock.co.uk, Todd Baker – 07784 874770 referencing Routes to Regen |
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Tokio Marine, Aon & Lloyd’s |
Opportunity to shape the development of new insurance products to help de-risk making changes to your farming system. More detail to follow. |
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Wildfarmed Join the Wildfarmed Grower Community |
Become a Wildfarmed grower and start producing regeneratively farmed wheat, barley and/or oats. Have access to ongoing agronomy advice, regular events, farm walks, the Growers community group and training sessions to support the transition into regenerative agriculture. |
Click here for Wildfarmed Regenerative Farming By December 2025, to start supplying in 2026 |
Peer-to-peer
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Offer |
Description |
Action |
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Burgess Farms Farm walk at Houghton Estate |
Join a farm walk and tour at Houghton Hall in Norfolk, a satellite farm for the Waitrose Farming for Nature programme. |
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McCain Foods & McDonald’s UK & Ireland Attend a McCain-McDonald’s demonstration farm event |
Attend a visit to a demonstration farm in Norfolk to learn more about regenerative growing practices in potato production and the benefits of regenerative farming. |
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Routes to Regen Farm walk around the Sandringham Estate |
A unique opportunity to tour the farm at Sandringham with the estate team. The 2,400ha of land farmed has recently undergone organic conversation, growing wheat, barley, beans and oat varieties, plus a range of heritage grains. They have a 2,000-strong flock of Aberfield sheep and Beef shorthorn cattle. |
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Routes to Regen Free ticket to Groundswell Regenerative Agriculture Festival |
An opportunity to secure a one-day free ticket worth £108 for Groundwell, The Regenerative Agriculture Festival on Wednesday 2nd July. Lannock Farm, Hertfordshire, SG4 7EE, UK |
Contact Nick Sandford nsandford@countrysidefund.org.uk who will issue you with a booking code to book your free ticket through the Groundswell website here. |
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Wildfarmed Growers’ events |
Join Wildfarmed events throughout the growing seasons to learn more about regenerative agronomy, meet the team and other growers and get some of the Wildfarmed buzz. These events include farm walks, agronomy support, educational sessions and gatherings to share learnings and experiences. |
Click here for Wildfarmed Regenerative Farming
Contact farming@wildfarmed.co.uk to discuss next steps and upcoming events you’d like you attend |
Technical
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Offer |
Description |
Action |
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British Sugar Tour of a British Sugar Factory, from fork to factory |
A sugar factory tour offers a unique insight into the production process, from beet to sugar. Learn about modern farming, sustainability, and innovative processing techniques. Understand supply chains, quality control, and industry challenges. Site visits to see BBRO Goliath trials. |
Requests further details from: Andrew Dear and Olivia Seccombe at British Sugar
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British Sugar Free soil pH testing |
Receive free pH testing for up to 20ha (limited availability). |
Request further details from: Andrew Dear Andrew.Dear@Britishsugar.com |
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Farm Carbon Toolkit Carbon Assessment Tool and advisory support |
Provision of the Farm Carbon Calculator for farmers and growers and provision of online webinars and resources to support farmers and growers to enter data. |
Click here for the Farm Carbon Calculator
Request further details from: info@farmcarbontoolkit.org.uk |
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Frontier Agriculture Ltd Frontier Public and Private Funding action delivery advice |
Experts will deliver either face to face, telephone or video call advice on the ongoing management and delivery of environmental actions to gain the most for your farm whilst meeting the aim requirements. |
Click here for more information. Reference SMI when enquiring |
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Kings Crops Kings Environmental Crops advice and discount |
When choosing environmental crops, it is important to consider the mixture, establishment, management and subsequent destruction. By working with one of our experts either in-person or over the phone you can make the right decisions for your farm and also secure a 10% discount on any purchases. |
Click here for more information. Reference SMI when enquiring
Request further details from: smi@frontierag.co.uk |
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McCain Foods and McDonald’s UK & Ireland Learnings from the McCain-McDonald’s Innovation Hub (part of the Sustainable Fries Fund) |
Access research and information resources on growing potatoes in a regenerative rotation, soil health, water-use efficiency and cultivation. The learnings aim to support you in improving on-farm resilience through the adoption of more sustainable practices and innovative solutions. |
Available from Ceres Rural |
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Muntons PLC Free agronomy webinars with highly respected RA agronomist |
Free agronomy webinars with Neil Fuller, a very experienced agronomist who has been engaged in farming, food and nutrition projects around the world. Autumn dates to be confirmed soon. |
Request further details from: Penny Chan Please state EOI SMI Webinar Name and Surname in title |
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Soil Association Exchange Explore platform |
Free registration for Soil Association Exchange’s holistic farm measurement tool, which looks at 6 impact areas: soil, water, biodiversity, carbon, animal welfare and social Impact. |
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SOYL Soil Expert Advisory Session |
Understanding your soil is vital, and in these sessions a soil expert will review your nutrient and organic matter results. These insights will help improve soil health, and ultimately business productivity, profitability and sustainability. £250 for a 90 min advisory session. This is usually only available as part a wider subscription. |
Click here for more information Reference SMI when enquiring |
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