A-Zero

A-Zero

A farmer’s guide to breaking free from environmental jargon

“Everyone needs to play their part in helping to protect the planet and tackle climate change but to do so we need to share the same goals and speak the same language.

“That’s why I am delighted that this guide helps to translate terminology and unjumble jargon so farmers, and all of us, can play our part.”

HM King Charles III while he was The Prince of Wales

Speaking at the Farmers Weekly awards at the start of 2021, our Patron, HM King Charles III set a challenge – to explain terms and practices linked to the environment in straightforward language. That’s why we created A-Zero: A farmer’s guide to breaking free from environmental jargon. This booklet, aimed at farmers, hopes to ensure that the ambitions around improving the management of the UK’s environment are accessible to all.

Our survey of farmers found that:

%
want to do more to tackle the climate challenge.
%
think there is too much jargon used in conversations around the environment.
%
say they have little or no understanding of the term 'natural capital'.