Chris Johnson, Norfolk farmer

About Chris: In 2014, first-generation farmer Chris and his son took on a mixed farm with pigs, cattle and sheep in Norfolk. His Nature-based farming practices have made it a haven for local birds.

In 2024, Chris joined the Norfolk cohort of the Savings in Soils programme offered by The Royal Countryside Fund and McDonald’s UK & Ireland, a programme offering individualised soil testing and practical advice on improving natural soil health.

Our impact

Chris said: “We’ve had marsh harriers move in since we took on the farm, and a recent survey identified nearly every species of UK bat on the property as well. It’s something we’re really proud of, and proof that farming in a way that harmonises nature and practical needs is possible. Our hay yield is increasing as the fertility of our soil is increasing, The soil is the most important part of this—it’s the foundation of everything.”