As a founding partner of The Royal Countryside Fund, Waitrose & Partners has been instrumental to our success since our inception in 2010. While our early collaboration focused on high-profile logo placement on fresh milk, the partnership has evolved into a deeply strategic alliance centred on direct community impact. Since 2022, Waitrose has significantly bolstered our rural grants programme, providing generous annual contributions that fund vital Farm Support Grants. Furthermore, until 2025, they exclusively sponsored our Happiness Grants, committing £150,000 annually to support grassroots projects that tackle isolation and improve well-being in rural areas. This enduring commitment ensures that Waitrose remains a cornerstone of our mission to help those most in need across the British countryside.