Since 2020, McDonald’s UK & Ireland has been a powerhouse partner, anchoring their commitment with the transformative Ready for Change programme to help farm businesses navigate industry shifts. This dynamic collaboration has produced essential industry resources, including the A-Zero environmental guide, launched by HM King Charles III, and The Great Grazing Guide, created to combat rising input costs. Most recently, our joint Savings in Soils initiative has spent three years delivering practical, on-the-ground solutions for soil health. By combining high-profile advocacy with technical expertise, McDonald’s and the RCF are ensuring British farmers have the tools, jargon-free guidance, and financial resilience to thrive in a changing landscape.

Alistair Macrow, Chief Executive Officer, McDonald’s UK and Ireland, said: “Sustainability is front of mind at McDonald’s, which is why we have supported the Royal Countryside Fund’s Savings in Soil programme for the last three years to help farmers deliver environmental benefits, protect their farms from extreme weather, and maintain their soil for generations to come. Soil is at the heart of so much of what farmers do and we know how important good soil health is to the farmers we work with.

“As part of our sustainability strategy, Plan for Change, we have committed to becoming net-zero carbon – including across our supply chain – by 2040. We’re proud to work with The Royal Countryside Fund to provide farmers with the support they need to remain resilient to the evolving challenges they face.”

Keith Halstead, Executive Director, The Royal Countryside Fund, said: “At The Royal Countryside Fund, we want to see a thriving countryside, and productive farms that work in harmony with nature. Our Savings in Soil programme, run with the valuable support of McDonald’s, has already helped farmers to measure and monitor the health of their soil, and improve its quality, which is a vital part of this work.”