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Routes to Regen

What is Routes to Regen?

Routes to Regen is a free programme led by members of the Sustainable Markets Initiative and The Royal Countryside Fund.

Farmers have access to a carefully curated menu of resources and opportunities, provided by leading food and finance businesses, to help them on their route to regenerative farming as a practical and rewarding option for their farm.

The programme also includes free on-farm advice from Ceres Rural to help identify the best sustainability options from the menu for each farm, such as:

  • Routes to premiums for sustainably-grown crops.
  • Discounts on cover crop, pollinator and specialist seed.
  • Demonstration days and knowledge-sharing events.
  • Support to begin collecting environmental data.

Read the Routes to Regen impact report

Testing a blueprint for cross-industry collaboration to support farmers to move towards regenerative farming.

Download the PDF

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Whether you’re looking for support or want to make a difference to those who are, we’re here to help.

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©2026 The Royal Countryside Fund Registered Charity No. England and Wales 1136077 and Scotland SC048055

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