Routes to Regen is a free programme led by members of the Sustainable Markets Initiative and The Royal Countryside Fund.
Farmers have access to a carefully curated menu of resources and opportunities, provided by leading food and finance businesses, to help them on their route to regenerative farming as a practical and rewarding option for their farm.
The programme also includes free on-farm advice from Ceres Rural to help identify the best sustainability options from the menu for each farm, such as:
- Routes to premiums for sustainably-grown crops.
- Discounts on cover crop, pollinator and specialist seed.
- Demonstration days and knowledge-sharing events.
- Support to begin collecting environmental data.