Routes to Regen

What is Routes to Regen?

Running a farm in 2026 means making every pound count. Input costs are up, margins are tight, support has shifted and hours can be lost filling in forms.

Routes to Regen is a free programme, led by a cross-sector collaboration of leading food, finance and agribusinesses, giving farmers a menu of resources and opportunities to help them make regenerative farming a practical and rewarding option for their farm.

The programme also includes free on-farm advice from Ceres Rural to help identify the best options from the menu for each farm, such as:

Routes to premiums for sustainably-grown crops.
Discounts on cover crop, pollinator and specialist seed.
Demonstration days and knowledge-sharing events.
Support to begin collecting environmental data.

Register your interest

You may be exploring cover crops and reducing tilling, or you don’t feel ‘regen’ is for you or worried it’s too risky. Wherever you are, Routes to Regen shows what opportunities could work best for your farm at your own pace

If you’re interested to find out more, fill in your contact details and a member of the Ceres Rural team will be in touch.

For any further questions or enquiries, please contact info@countrysidefund.org.uk

Contact Information

Routes to Regen originated from the Sustainable Markets Initiative, and many of the companies involved in the pilot year are continuing their commitment to supporting farmers through the programme:

Read the Routes to Regen impact report

Testing a blueprint for cross-industry collaboration to support farmers to move towards regenerative farming.